Once upon a time there was a fashion team (that’s us!), with a dream to deliver the best coordinated fashion outfits at accessible prices to all.
This group of dedicated, fashion veterans was the team behind powerhouse kids fashion brands, such as E.J. Gitano, 77KIDS by American Eagle, RUUM American Kids wear, and grew The Children's Place into the biggest children’s specialty retailer in North America. Over time, we honed our experience in every aspect of the business (design, procurement, styling, you name it!), and now we are ready to deliver not only the ultimate kids fashion brand, but an innovative, personalized service that would provide convenience for busy parents too, as we know time is becoming an even more precious commodity.
Throughout our journey and extensive experience within the children's market, we noticed one thing: parents found it stressful to put together fashionable, coordinated outfits. The styling process was a difficult one for them, and we had the solution.
In 2016 we focused our passion, and launched kidpik, granting parents' wishes everywhere with pre-styled, coordinated outfits delivered in a beautiful box, personalized for their girls. We even brought the dressing room to their homes–truly making the best in fashion accessible to all. Once we perfected our concept, we launched our debut boys collection in 2020, making our personalized clothing subscription boxes available for the boys too! Now all parents and kids can live happily ever after knowing they are going to take on each day with confidence and style.
With over 14k 5-star reviews and counting, we’ll continue to convert the way parents shop for their kids. kidpik — we style, you smile.