About Us About Us

About kidpikThe Most Loved Fashion
Subscription Box For Kids!

Your personalized, on-trend fashion subscription box for children

💗 850,000+ boxes shipped
💗 25,302 verified reviews
💗 4.2 / 5 
💗 2018-2020 Voted #1 clothing subscription box for kids

@kidpik we bring the store to you

Founded by Experts

Led by team members that built The Children's Place into the largest pure play specialty store in North America

NYC Design Studio

At kidpik, every item in your fashion subscription box is designed and merchandised in our Union Square NYC studio, with your child in mind.

With heart 💗

At the heart of every kidpik subscription box is our mission to make fashion accessible to all children and give back to children in need.

Our Missionto make kids feel good & take on each day with confidence.

Calling on our decades of childrenswear experience, we deliver the ultimate personalized kids fashion service, all while saving time for busy parents and making their lives easier!

We also believe we can make a positive impact with fashion — that’s why we started kidpik cares. If your kid doesn’t love everything in their box, they can choose to donate any item(s) to a child in need. This means you'll still enjoy our 30% keep-all discount, and we will double the impact by matching your kid’s donation!

A Note From Our Founder

Hi there!

I’m Ezra, kidpik’s founder.

We started kidpik in 2016 after 30 years’ of working in the children’s clothing industry. We came up with the concept to help moms easily coordinate outfits for their kids, and it ended up being so much more than that. We take away all the difficulty and guesswork of putting outfits together for your child; it’s convenient, time-saving, stress-free, exciting, and fun!

We are different from the other subscription boxes, as you’ve probably noticed. Not only do you get high quality fashionable coordinated outfits, specially personalized for your child. kidpik delivers unsurpassed value, driven by decades of expertise in childrenswear design & procurement.

So why not try a box? It’s 100% risk-free with free styling & delivery, and you only pay for the keep.

Happy unboxing!

Ezra Dabah

The kidpik Team Story

Once upon a time there was a fashion team (that’s us!), with a dream to deliver the best coordinated fashion outfits at accessible prices to all.

This group of dedicated, fashion veterans was the team behind powerhouse kids fashion brands, such as E.J. Gitano, 77KIDS by American Eagle, RUUM American Kids wear, and grew The Children's Place into the biggest children’s specialty retailer in North America. Over time, we honed our experience in every aspect of the business (design, procurement, styling, you name it!), and now we are ready to deliver not only the ultimate kids fashion brand, but an innovative, personalized service that would provide convenience for busy parents too, as we know time is becoming an even more precious commodity.

Throughout our journey and extensive experience within the children's market, we noticed one thing: parents found it stressful to put together fashionable, coordinated outfits. The styling process was a difficult one for them, and we had the solution.

In 2016 we focused our passion, and launched kidpik, granting parents' wishes everywhere with pre-styled, coordinated outfits delivered in a beautiful box, personalized for their girls. We even brought the dressing room to their homes–truly making the best in fashion accessible to all. Once we perfected our concept, we launched our debut boys collection in 2020, making our personalized clothing subscription boxes available for the boys too! Now all parents and kids can live happily ever after knowing they are going to take on each day with confidence and style.

With over 14k 5-star reviews and counting, we’ll continue to convert the way parents shop for their kids. kidpik — we style, you smile.

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Be Part Of Our Story!

We can’t wait for you to join our kidpik family! It starts with a quick, fun quiz so your kids can tell us what they love. Then we’ll send you a fashion box that’s been carefully personalized, just for your kid, so your child can try our trend-right outfits on all in the comfort of your home. Send back anything you don’t love for FREE!

Kidpik Box Image

There’s a Whole Lot To LoveIn Your kidpik Fashion Subscription Box

Putting together outfits for your child can be a tough job. You can spend hours agonizing over what will coordinate beautifully, be comfy, fit well, look trendy, and match your child’s personality. With kidpik, you never have to worry about that again! Our fashion subscription boxes are:

💗 Super cool and on-trend
💗 Coordinated from head-to-toe (with shoes)
💗 Personalized to your child’s unique style
💗 Designed just for children
💗 Conveniently delivered to your door
💗 Exceptional quality at amazing prices
💗 Zero risk - try and return for FREE
💗 Their style - your budget

Ready to get started?

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