Once upon a time there was a fashion team (that’s us!), with a dream to create the best kids’ fashion brand and deliver coordinated outfits at amazing prices. This dream took us on a very long adventure.
It started in the wholesale world of women’s designer jeans brand GITANO, which in 1985 led to the formation of EJ GITANO, a girls’ sportswear wholesale brand.
Our next big chapter was acquiring The Children's Place in 1990, which together we grew into the biggest children’s specialty retailer in North America. But we didn't stop there!
In 2004, we went on to acquire the DISNEY stores, where we designed and merchandised many of the world's most loved characters, including PIXAR. Next up? Acquiring Nina Footwear, innovators in fashion shoes and accessories for both women and children.
Then, in 2012 we acquired 77kids by American Eagle and rebranded it as RUUM American Kid’s Wear, a brand focused on high quality, trend-right, stylish kidswear fashion.
Throughout this journey (and all of its exciting growth!), we noticed one thing: moms still found it stressful to put together fashionable outfits in the way we envisioned.
So in 2016 we launched kidpik, granting moms' wishes everywhere for coordinated outfits to be delivered on a golden platter. Now all moms and girls can live happily ever after with our super cool fashion outfits that are personalized just for them, and delivered hassle free in a convenient fashion subscription box!