About kidpikThe Most Loved Fashion
Subscription Box For Girls

Your personalized, on-trend fashion subscription box for girls

💗 450,000+ boxes shipped
💗 11,000+ customer reviews
💗 4.2 / 5

💗 Voted 2018’s best subscription box for kids

We Live and Breathe Fashion

Founded by Experts

kidpik is the newest launch from NYC fashion entrepreneur Ezra Dabah, alongside his creative team of 30 years, Nina Miner and Dina Sweeney.

NYC Design Studio

At kidpik, every item in your fashion subscription box is designed and merchandised in our Union Square NYC studio, with your girl in mind.

With heart 💗

At the heart of every kidpik subscription box is our mission to make fashion accessible to all girls and give back to girls in need.

A Note From Our Founder

Hi there!

I’m Ezra, kidpik’s founder.

We started kidpik in 2016 after 30 years’ of working in the children’s designer clothes industry. We came up with the concept to help moms easily coordinate outfits for their kids, and it ended up being so much more than that. kidpik is the ultimate new shopping experience that takes away all the difficulty and guesswork of putting outfits together for your girl; it’s convenient, time-saving, stress-free, exciting, and fun!

We are different from the other fashion subscription boxes, as you’ve probably noticed. Not only do you get high quality fashionable coordinated outfits, specially personalized for your girl at a great price, she can be part of our mission to empower girls and give back to girls in need.

kidpik is the way of the future, so why not try a box? It’s 100% risk-free with free shipping and returns, and you only pay for the clothes your girl loves.

Happy unboxing!

Ezra Dabah

Kidpik Team Hero Image Kidpik Team Hero Image

The kidpik Team Story

Once upon a time there was a fashion team (that’s us!), with a dream to create the best kids’ fashion brand and deliver coordinated outfits at amazing prices. This dream took us on a very long adventure.

It started in the wholesale world of women’s designer jeans brand GITANO, which in 1985 led to the formation of EJ GITANO, a girls’ sportswear wholesale brand.

Our next big chapter was acquiring The Children's Place in 1990, which together we grew into the biggest children’s specialty retailer in North America. But we didn't stop there!

In 2004, we went on to acquire the DISNEY stores, where we designed and merchandised many of the world's most loved characters, including PIXAR. Next up? Acquiring Nina Footwear, innovators in fashion shoes and accessories for both women and children.

Then, in 2012 we acquired 77kids by American Eagle and rebranded it as RUUM American Kid’s Wear, a brand focused on high quality, trend-right, stylish kidswear fashion.

Throughout this journey (and all of its exciting growth!), we noticed one thing: moms still found it stressful to put together fashionable outfits in the way we envisioned.

So in 2016 we launched kidpik, granting moms' wishes everywhere for coordinated outfits to be delivered on a golden platter. Now all moms and girls can live happily ever after with our super cool fashion outfits that are personalized just for them, and delivered hassle free in a convenient fashion subscription box!

Take our fun style quiz now!

Our MissionMaking Coordinated Fashion Fun, Easy, and Accessible

Our mission is to make girls’ fashion clothes more accessible, affordable, convenient, and with the best quality and fit! Our stylists personalize and make styling and coordinating your girl’s outfits fun and easy. All while helping your girl feel comfortable and confident in her unique style and look.

We also believe we can make a positive impact with fashion — that’s why we started our GIRLS GIVE BACK matching program and partnered with GOOD+ FOUNDATION®. If your girl doesn’t love everything in her box, she can choose to donate any item(s) to a girl in need. This means you get our 30% keep-all discount, and we will double the impact by matching your girl’s donation! Find out more here.

Be Part Of Our Story!

We can’t wait for you to join our kidpik family! It starts with a quick, fun quiz so your girl can tell us what she loves. Then we’ll send you a fashion box that’s been carefully personalized, just for her, so she can try our trend-right outfits on all in the comfort of your home. Send back anything she doesn’t love for FREE, and only pay for her favorites!

Kidpik Team Hero Image

There’s a Whole Lot To LoveIn Your kidpik Fashion Subscription Box

Putting together outfits for your girl can be a tough job. You can spend hours agonizing over what will coordinate beautifully, be comfy, fit well, look trendy, and match your girl’s personality. With kidpik, you never have to worry about that again! Our fashion subscription boxes are:

💗 Super cool and on-trend
💗 Coordinated from head-to-toe (with shoes)
💗 Personalized to your girl’s unique style
💗 Designed just for girls
💗 Conveniently delivered to your door
💗 Exceptional quality at amazing prices
💗 Zero risk - try and return for FREE
💗 Her style - your budget

Ready to get started?

Take our fun style quiz now!